SBS Logo
The SBS is a non-profit organisation helping Swiss families in financial needs for better education in the Bay Area. The previous logo was carrying a mistaken image of this noble cause. Studio AND redesigned their logo without transforming any of the three main elements: the color red, the heart and the Swiss cross. The goal was to change the hierarchy of the main message. To help Swiss people, but also showing the heart in the first place that this help is a sensible and generous gesture. Secondary, the Swiss cross is visible in a more abstract way.