The creation of a new series of icons to guide Visa’s developers in their efforts to offer a visually unified and efficient user interface:
Developped for Aaron Marcus and Associates (AM+A) in Berkeley, this series demonstrate how far an icons system can become original even with a limitated usage of colors. Using both, creativity and discipline, adapting itself to the existing color scheme of a large brand, this icon family was specially customized to serve a visual consistancy.
Careful decision of the content, clarity and readability for small sizes and usage of limitated amount of color guided Claudia in the development of each of those icons. Implemented so that users can see a certain modernisation while still feeling "at home" when using the site of this large financial institution.