A new sign for breastfeeding:
Semi-finalist in a competition for a new sign to help new moms to feel more comfortable to breastfeed in public spaces:
The year Claudia and Jean-Benoit got their newborn, they decided to participate to a competition for Mothering Magazine. Mothering was asking to create one international sign highlighting baby friendly areas in public spaces where mothers could quietly give breast to their children. The goal of this new solution was to provide an alternative to the use of the usual baby bottle image.

Studio AND decided to create a graphic, adapting itself completely to the official international system of the 50 symbol signs designed for use at the crossroads of modern life: in airports and other transportation hubs and at large international events. Our solution of Studio AND reached a position among the 12 semi-finalists.There were over 500 entries.